- Web Analytics
Visitor roots and behavior
Typology and motivations of customer groups.
- Customer Experience
Consumer experiences until purchase.
- Competitor Analysis
Strengths and weaknesses of the competition.
- Objectives & KPIs
Definition of objectives and ensure measurability.
- Value proposition
Values & offers for the customer journey
- Digital Marketing Mix
Occupation of relevant touch-points of the customer journey.
Build the solid ground
- Requirements Engineering
Maintain and prioritize website requirements.
- Architecture & Interaction Design
Website structuring for the best possible user experience.
Content development according to user requirements and intentions.
- Visual Design
Attracting presentation of messages.
- Frontend- & Backend-Development
Provide the best possible User Experience.
- Digital Branding Strategy
Requirements for digital branding with messages and in media.
Embossing of a tangible brand image in relevant channels.
- Branding Campaign
Address the messages in the target audience environment.
- Content Marketing
Spreading content, launching topics in editorial environments.
- Social Marketing
Build and manage a community.
Selected targeting of consumers in search results.
Keep in touch with the consumers after initial contact.
- Social Campaigns
Targeted consumer communication in the social web.
- Newsletter Marketing
Strengthen demand, generate customer loyalty.
- Conversion Optimization
Exploiting ways to maximize conversions.
Maximize the impact
Control visibility, search volume and clicks in the search results.
- Social Engagements
Control the social media marketing impact on the community.
- User Behavior
Monitoring of traffic sources, site usage, and conversions.
Identifying missed opportunities and the resulting loss.