dotpulse veranstaltet am 09. September 2008 im Arena Filmcity einen Anlass zum Thema Suchmaschinen Marketing. [zur Anmeldung]
| 13:15 Uhr | Türöffnung |
| 13:30 Uhr | Where is the search industry heading? What is around the corner for search marketing? Integrate search and use it as a resource channel a WOM channel and a branding spot. Presentation given in English by Sara Andersson – Founder and Senior Strategist of Search Integration AB |
| 14:15 Uhr | Wer suchet der findet – auch in Zukunft? So wird das Suchmaschinen-Marketing der eigenen Website optimal auf die Zukunft vorbereitet. Präsentation von Imre Sinka – Gründer und Geschäftsführer der .pulse Web-Agentur. |
| 15:00 Uhr | PAUSE |
| 15:30 Uhr | Measure, test and follow up the success or non success of your efforts How to track your efforts with Google Analytics with examples of defining goals and KPI’s as well as monetising non-eCommerce events and actions. Presentation given in English by Brian Clifton – Founder and Senior Strategist of Omega Digital Media Ltd. |